Cream were a British rock band formed in London in 1966. The group consisted of bassist Jack Bruce, guitarist Eric Clapton, and drummer Ginger Baker. All three members sang lead and backing vocals. The group's third album, Wheels of Fire (1968), was the world's first platinum-selling double album. Formed from members of previously successful bands, they are widely regarded as the world's first supergroup. Their music spanned many genres of rock music, including blues rock ("Crossroads", "Born Under a Bad Sign"), psychedelic rock ("Strange Brew", "White Room"), and hard rock ("Sunshine of Your Love", "SWLABR").
The band made a significant impact on the popular music of the time, and, along with Jimi Hendrix and other notable guitarists and bands, popularized the use of the wah-wah pedal. They provided a heavy yet technically proficient musical theme that foreshadowed and influenced the emergence of British bands such as Led Zeppelin, Deep Purple and Black Sabbath in the late 1960s and the early 1970s.