These Labor Day shows highlighted 4 of the 5 top San Francisco bands (missing only Big Brother & the Holding Company) and for variety Bill Graham tossed in Motown’s Martha and the Vandellas, for which Graham charged the princely sum of $3.00 per ticket. Artist Wes Wilson was faced with the challenge of advertising three different shows with different bands across the four nights.
The Grateful Dead, who played Sunday Sept 4, were in the process of moving out of Olompali and out to Lagunitas so they were still “commuting” in from The County (Marin). Apparently the Dead had made their famous appearance at La Dolphine in Hillsborough on the Peninsula where they played a debutant ball. The affair was booked by Bob’s sister Wendy Weir who had “come out” earlier in the year but was at the event, which was widely reported in the Society papers.
This poster featured a turning nude woman whose hair extends and wraps around the lettering in a fine border. It was the first time that Wilson would incorporate a nude figure into his Fillmore poster art and it became a recurring theme in his work for the remainder of the time he was enlisted by Bill Graham. This illustration of the woman in motion demonstrated Wilson’s technical skill and perspective. Wilson’s nudes were typically expressionless, almost floating, and depicted in a realistic non-sensational way.