Handbill: Jimi Hendrix, Dallas 1970

This rare handbill was used to advertise the 4th and last time Jimi Hendrix played in Dallas, this time several months before his untimely death.

The Cry of Love Tour began April 25, 1970, at the Forum in Los Angeles and ended September 6, 1970, at the Love & Peace Festival in Fehmarn, Germany. After experimenting with different lineups following the breakup of the Jimi Hendrix Experience in 1969, Hendrix brought back Experience drummer Mitch Mitchell with bassist Billy Cox replaced Noel Redding to play on this tour and record. The majority of the 37 shows were in the U.S., with two each in Sweden, Denmark, and Germany, and one in England, where Hendrix headlined the Isle of Wight Festival.

With the March 1970 release in the U.S. of the Woodstock film and soundtrack and the Band of Gypsys album, Hendrix remained rock’s biggest attraction. In an interview shortly after the tour began, Hendrix explained "I called the tour 'the Cry of Love' because that is what it's all about ... I'd like to play some festivals, but I wish they would break up the events a bit for the audiences. There's no reason why these huge crowds should not be entertained by side attractions as well.” During this period, there was a backlash against perceived exploitation of the concert-going public by the music industry. Many performances were plagued by demonstrations and riots with demands that the shows be free events. 

During this period, Hendrix was also writing and recording songs for a new album. In early June after many delays, his new recording facility, Electric Lady Studios, was operational. Hendrix was able to get his manager, Michael Jeffery, to agree to limit his concert appearances to three-day weekends, so the group could return to New York City to record during the rest of the week.